When Digital Becomes Human Transformation PDF 79fd5114c

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When Digital Becomes Human: The Transformation of Customer Relationships PDF




by Steven Van Belleghem : When Digital Becomes Human: The Transformation of Customer Relationships

ISBN : #0749473231 | Date : 2015-04-28

Description :

PDF-25ef7 | In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. In a recent global market study, 73% of respondents stated that even when a company’s digital channels work perfectly, they still want access to a real person.Steven Van Belleghem explor… When Digital Becomes Human: The Transformation of Customer Relationships


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[Pub.25EhX] When Digital Becomes Human: The Transformation of Customer Relationships PDF | by Steven Van Belleghem


When Digital Becomes Human: The Transformation of Customer Relationships by by Steven Van Belleghem

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Innovation Management Strategies Implementation Profits PDF 70e10d543

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Innovation Management: Strategies, Implementation, and Profits PDF




by Allan Afuah : Innovation Management: Strategies, Implementation, and Profits

ISBN : #0195142306 | Date : 2002-06-15

Description :

PDF-6055e | Innovation is the key to gaining and maintaining a competitive advantage in the business world. Using multi-functional research from economics, organizational theory, general management and marketing, and strategy literature, Innovation Management, 2/e, provides a systematic approach to the strategies and processes that underlie the financial results of innovation. Designed to meet the increasing… Innovation Management: Strategies, Implementation, and Profits


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[Pub.32tYG] Innovation Management: Strategies, Implementation, and Profits PDF | by Allan Afuah


Innovation Management: Strategies, Implementation, and Profits by by Allan Afuah

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Why People Dont Buy Signals PDF 3d21aca00

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Why People (Don’t) Buy: The Go and Stop Signals PDF




by A. Chakravarti : Why People (Don’t) Buy: The Go and Stop Signals

ISBN : #1137466677 | Date : 2015-05-15

Description :

PDF-58983 | Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested ‘GO-STOP Signal Framework’, which allows managers to better understand why consumers are not buying their products and what can be done to put this right…. Why People (Don’t) Buy: The Go and Stop Signals


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Why People (Don’t) Buy: The Go and Stop Signals by by A. Chakravarti

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Plan Conduct Effective Meetings Professional PDF 00c154cd4

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Plan and Conduct Effective Meetings: 24 Steps to Generate Meaningful Results (The McGraw-Hill Professional Education Series) PDF




by Barbara Streibel : Plan and Conduct Effective Meetings: 24 Steps to Generate Meaningful Results (The McGraw-Hill Professional Education Series)

ISBN : #0071498311 | Date : 2007-08-15

Description :

PDF-ac5b2 | RUN BUSINESS MEETINGS THAT ARE FOCUSED, PRODUCTIVE, AND BENEFICIAL TO YOUR ORGANIZATION In business, meetings are necessary but not always efficient. But by using the principles in Plan and Conduct Effective Meetings, you’ll discover 24 easy-to-implement techniques geared to make your meetings more productive than ever before. This step-by-step guide goes straight to the heart of meetin… Plan and Conduct Effective Meetings: 24 Steps to Generate Meaningful Results (The McGraw-Hill Professional Education Series)


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[Pub.27Avr] Plan and Conduct Effective Meetings: 24 Steps to Generate Meaningful Results (The McGraw-Hill Professional Education Series) PDF | by Barbara Streibel


Plan and Conduct Effective Meetings: 24 Steps to Generate Meaningful Results (The McGraw-Hill Professional Education Series) by by Barbara Streibel

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Legends Marketing Shelby D Hunt PDF 632b3752f

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Legends in Marketing: Shelby D. Hunt PDF




: Legends in Marketing: Shelby D. Hunt

ISBN : #8132105206 | Date : 2011-03-09

Description :

PDF-21319 | The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past 100 years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work. The series comprises various sets, each focused on the multiple ways in which … Legends in Marketing: Shelby D. Hunt


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Information Communication Technologies Tourism 2016 PDF 3aa511309

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Information and Communication Technologies in Tourism 2016: Proceedings of the International Conference in Bilbao, Spain, February 2-5, 2016 PDF




: Information and Communication Technologies in Tourism 2016: Proceedings of the International Conference in Bilbao, Spain, February 2-5, 2016

ISBN : #3319282301 | Date : 2016-02-23

Description :

PDF-bdf80 | The papers presented in this volume advance the state-of-the-art research on digital marketing and social media, mobile computing and responsive web design, semantic technologies and recommender systems, augmented and virtual reality, electronic distribution and online travel reviews, MOOC and eLearning, eGovernment and sharing economy. This book covers the most significant areas contributed by pr… Information and Communication Technologies in Tourism 2016: Proceedings of the International Conference in Bilbao, Spain, February 2-5, 2016


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National Security Implications Virtual Currency PDF 3bf846fa5

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National Security Implications of Virtual Currency: Examining the Potential for Non-state Actor Deployment PDF




by Joshua Baron : National Security Implications of Virtual Currency: Examining the Potential for Non-state Actor Deployment

ISBN : #0833091832 | Date : 2016-02-23

Description :

PDF-7f880 | This report examines the feasibility for non-state actors to increase their political and/or economic power by deploying a virtual currency (VC) for use in regular economic transactions. This report should be of interest to policymakers interested in technology, counterterrorism, and intelligence and law enforcement issues, as well as for VC and cybersecurity researchers…. National Security Implications of Virtual Currency: Examining the Potential for Non-state Actor Deployment


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National Security Implications of Virtual Currency: Examining the Potential for Non-state Actor Deployment by by Joshua Baron

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Marketing Communications Integrating Offline Online PDF 90fd12a9c

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Marketing Communications: Integrating Offline and Online with Social Media PDF




by PR Smith : Marketing Communications: Integrating Offline and Online with Social Media

ISBN : #0749461934 | Date : 2011-05-03

Description :

PDF-b6bd9 | The fifth edition of this best-selling text has been significantly updated to include the new communication tools now available to marketing professionals. Heralding the emergence of social media as a marketing revolution, the book integrates offline tools with online tools and, of course, social media. This book opens up new opportunities for marketers to raise their game, and ultimately deliver … Marketing Communications: Integrating Offline and Online with Social Media


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Electronic Commerce Communications Society Program PDF 848f45fd4

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Future of Electronic Commerce (A Communications & Society Program Book Series) PDF




by David Bollier : Future of Electronic Commerce (A Communications & Society Program Book Series)

ISBN : #0898431883 | Date : 1996-08

Description :

PDF-ffc23 | As an astonishing array of new electronic technologies is introduced to the marketplace, the foundations of global commerce are beginning to change in dozens of subtle and profound ways. Drawing on the expertise of 29 leading academics, business strategists, entrepreneurs, software makers, investors, journalists, and public policymakers, this book examines the communications and information techno… Future of Electronic Commerce (A Communications & Society Program Book Series)


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[Pub.57Opo] Future of Electronic Commerce (A Communications & Society Program Book Series) PDF | by David Bollier


Future of Electronic Commerce (A Communications & Society Program Book Series) by by David Bollier

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Web Content RX Webmasters Business PDF 108105f19

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Web Content RX: A Quick and Handy Guide for Writers, Webmasters, eBayers, and Business People PDF




by Wayne English : Web Content RX: A Quick and Handy Guide for Writers, Webmasters, eBayers, and Business People

ISBN : #1601630689 | Date : 2009-06-01

Description :

PDF-6d832 | Web Content Rx is a hands-on primer that shows anyoneeven technical noviceshow to write high-quality, keyword-laden, search engine optimized Web content. Based on the latest research on how people read the Web, it also includes numerous tips, tricks, and techniques on writing a blog, training, and creating an audio or video podcast. This must-have reference is for anyone working on the Web. Webma… Web Content RX: A Quick and Handy Guide for Writers, Webmasters, eBayers, and Business People


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Web Content RX: A Quick and Handy Guide for Writers, Webmasters, eBayers, and Business People by by Wayne English

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