Strangers Long Neck Deliver Customers PDF C528c4229

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by Gerry McGovern : The Stranger’s Long Neck: How to Deliver What Your Customers Really Want Online

ISBN : #1408114429 | Date : 2010-07-01

Description :

PDF-ea7c4 | The Stranger’s Long Neck is a practical guide for any manager wishing to improve their organisation’s online performance. Web content specialist, Gerry McGovern, explains that all websites have a small set of tasks, or ‘long necks’, that are important to its customers and that must be easy to complete or customers will go elsewhere. The Stranger’s Long Neck shows how to tune in effectively to what… The Stranger’s Long Neck: How to Deliver What Your Customers Really Want Online


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Advances Computer Science Management Proceedings PDF 77e68b3e0

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Advances in Computer Science – ASIAN 2005. Data Management on the Web: 10th Asian Computing Science Conference, Kunming, China, December 7-9, 2005, Proceedings (Lecture Notes in Computer Science) PDF




: Advances in Computer Science – ASIAN 2005. Data Management on the Web: 10th Asian Computing Science Conference, Kunming, China, December 7-9, 2005, Proceedings (Lecture Notes in Computer Science)

ISBN : #3540307672 | Date : 2006-01-09

Description :

PDF-ad523 | The series of annual Asian Computing Science Conferences (ASIAN) was ini- ated in 1995 by AIT, INRIA and UNU/IIST to provide a forum for researchers in computer science from the Asian region and to promote interaction with – searchers from other regions. The ?rst nine conferences were held respectively in Bangkok, Singapore, Katmandu, Manila, Phuket, Penang, Hanoi, Mumb… Advances in Computer Science – ASIAN 2005. Data Management on the Web: 10th Asian Computing Science Conference, Kunming, China, December 7-9, 2005, Proceedings (Lecture Notes in Computer Science)


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Strategic Analysis Cycle Hand Book PDF A3bd857e4

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The Strategic Analysis Cycle Hand Book: How Advanced Data Collection and Analysis Underpins Winning Strategies PDF




by Erik Elgersma : The Strategic Analysis Cycle Hand Book: How Advanced Data Collection and Analysis Underpins Winning Strategies

ISBN : #1911498363 | Date : 2017-08-08

Description :

PDF-5b66a | This is an authoritative and practical guide to collecting, analysing and managing data, to enable managers and companies to develop successful business strategies. Data has become a dominant factor in today’s business environment. This book, written by a leading practitioner, explains the underpinning nature of data for a company’s business strategy.The book begins with data collection: getti… The Strategic Analysis Cycle Hand Book: How Advanced Data Collection and Analysis Underpins Winning Strategies


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The Strategic Analysis Cycle Hand Book: How Advanced Data Collection and Analysis Underpins Winning Strategies by by Erik Elgersma

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Transforming Global Information Communication Markets PDF 8685637ad

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Transforming Global Information and Communication Markets: The Political Economy of Innovation (Information Revolution and Global Politics) PDF




by Peter F. Cowhey : Transforming Global Information and Communication Markets: The Political Economy of Innovation (Information Revolution and Global Politics)

ISBN : #0262517280 | Date : 2012-01-13

Description :

PDF-a0fe4 | Innovation in information and communication technology (ICT) fuels the growth of the global economy. How ICT markets evolve depends on politics and policy, and since the 1950s periodic overhauls of ICT policy have transformed competition and innovation. For example, in the 1980s and the 1990s a revolution in communication policy (the introduction of sweeping competition) also transformed the infor… Transforming Global Information and Communication Markets: The Political Economy of Innovation (Information Revolution and Global Politics)


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Creating Customer Strategic Marketing Planning PDF C68e84802

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Creating Customer Value Through Strategic Marketing Planning: A Management Approach PDF




by Edwin J. Nijssen : Creating Customer Value Through Strategic Marketing Planning: A Management Approach

ISBN : #1441948708 | Date : 2010-12-03

Description :

PDF-91f46 | Creating and delivering superior customer value is essential for organizations operating in today’s competitive environment. This applies to virtually any kind of organization. It requires a profound understanding of the value creation opportunities in the marketplace, choosing what unique value to create for which customers, and to deliver that value in an effective and efficient way. Strate… Creating Customer Value Through Strategic Marketing Planning: A Management Approach


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Creating Customer Value Through Strategic Marketing Planning: A Management Approach by by Edwin J. Nijssen

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Creating Signature Stories Strategic Messaging PDF 8e5f7a5e6

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Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires PDF




by David Aaker : Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires

ISBN : #1683506111 | Date : 2018-03-06

Description :

PDF-bc591 | Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories―intriguing, authentic, and involving narratives―apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard inter… Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires


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Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires by by David Aaker

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Win Hispanic Market Strategies Business PDF Ffa1ab433

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Win! the Hispanic Market: Strategies for Business Growth PDF




by M. Isabel Valdes : Win! the Hispanic Market: Strategies for Business Growth

ISBN : #098304368X | Date : 2012-01-27

Description :

PDF-52b5e | Every businessperson, from the boardroom to the mom-and-pop retailer, knows that without customer growth, there is little hope of business growth. In the United States today, the most growth is coming from customers of Hispanic origin and projections are that the trend will continue. Hispanics are younger, have more children, and are still forming new households. Corporations that right-size the g… Win! the Hispanic Market: Strategies for Business Growth


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Win! the Hispanic Market: Strategies for Business Growth by by M. Isabel Valdes

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Confessions Pricing Man Affects Everything PDF 47f777768

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Confessions of the Pricing Man: How Price Affects Everything PDF




by Hermann Simon : Confessions of the Pricing Man: How Price Affects Everything

ISBN : #3319203991 | Date : 2015-10-21

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PDF-64e77 | The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. From the global release … Confessions of the Pricing Man: How Price Affects Everything


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Mobile Commerce Technology Theory Applications PDF E94483385

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Mobile Commerce: Technology, Theory and Applications PDF




: Mobile Commerce: Technology, Theory and Applications

ISBN : #1931777829 | Date : 2003-09

Description :

PDF-d16df | M-commerce (mobile-commerce) refers to e-commerce activities carried out via a mobile terminal such as a phone or PDA. M-commerce applications for both individuals and organizations are expected to grow considerably over the next few years. Mobile Commerce: Technology, Theory and Applications addresses issues pertaining to the development, deployment, and use of these applications. The objective o… Mobile Commerce: Technology, Theory and Applications


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Cases Worldwide Commerce Theory Action PDF 94348a573

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Cases on Worldwide E-Commerce: Theory in Action PDF




by Mahesh S. Raisinghani : Cases on Worldwide E-Commerce: Theory in Action

ISBN : #1930708270 | Date : 2001-07-01

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